La Shield’s ‘BE Sun wise’ Campaign used an innovative approach in educating consumers in being safe while exposed to the Sun for a prolonged time period.
– The award celebrates Glenmark’s commitment towards empowering customers towards making an informed choice while choosing their sunscreen.
India, November 08, 2023: Glenmark Pharmaceuticals Limited (Glenmark), a research-led, global pharmaceutical company announced that its skincare brand, La Shield®, has been honored with the “Best Consumer Healthcare Digital Marketing Campaign” award at the recently concluded Organization of Pharmaceutical Producers of India (OPPI) OTC Health and Wellness Conference 2023.
This accolade recognized La Shield®’s innovative and impactful digital marketing strategy. The campaign ‘Be Sun wise’ leveraged the available online information through dynamic creative optimization to provide consumers with relevant, real-time, city-specific UV index data. This science-backed, information-centric approach has set new standards in consumer awareness and brand adoption.
Highlighting the significance of this recognition, Mr. Alok Malik, President and Head of India Formulations Business at Glenmark Pharmaceuticals Ltd., commented, “We are deeply honored to receive this award. At Glenmark, our commitment towards customer empowerment consistently fuels our endeavors. The recognition for La Shield® is a testament to our initiative of promoting informed decision-making amongst consumers. Through this award-winning campaign, we successfully delivered palatable, crucial data to our users, empowering them to make smart decisions concerning their skin health. This award further instills our resolution to discover novel ways of engaging with our customers.”
The success of La Shield®’s digital marketing initiative underlines Glenmark Pharmaceuticals’ dedication to pioneering advancements in skincare and its continuous efforts to prioritize consumer well-being through science-backed solutions. The OPPI award underscores Glenmark’s commitment to sustainable innovation and customer-centricity, reinforcing its standing as a leader in the consumer healthcare domain. La Shield® offers a unique line of products well-regarded by dermatologists and consumers alike. Staying true to its commitments, La Shield® aims to provide comprehensive skincare protection against environmental stressors including UV radiation, pollution, smoke and dust.
The OPPI OTC Health and Wellness Conference is organized with the objective of promoting responsible self-care among individuals. The conference aims to empower consumers by providing them with evidence-based information on the appropriate use and safety of over the counter (OTC) medications. The platform celebrates leading healthcare and pharma innovators, honoring them for their exceptional contributions in consumer healthcare.
