The new collection includes 35 styles at an Average Selling Price (ASP) of INR 5000
December, 2023: Renowned global designer label Dhruv Kapoor has launched an affordable new collection exclusively on AJIO. This collaboration will bring the much sought-after designer wear to AJIO’s customers at prices unheard of in the industry.
The exclusive collection from Dhruv Kapoor includes 35 new styles at an Average Selling Price (ASP) of INR 5000. It explores brand staples through multiple facets — from asymmetric tailoring to slouchy sweatpants and giant tracksuits to distressed denim and tie-up shirts. A play on proportions, a wide array of textiles and handcrafted embroideries remain constant, while the silhouette remains extremely
wearable.
Commenting on the launch, Vineeth Nair, CEO, AJIO, said, “With changing lifestyles and global fashion aspirations, we’ve seen a significant shift in consumer preferences, with an all-time high demand for designer wear brands. This collaboration with Dhruv Kapoor to launch their exclusive collection enables us to make the global brand’s iconic fashion more accessible to aspiring customers, complemented by AJIO’s
seamless shopping experience.”
Speaking on the partnership, Dhruv Kapoor said “Our aim was to translate the Dhruv Kapoor dream to a larger audience. It was not only about offering an accessible price point but to extend a piece of our dream to communities that were aspirational buyers or didn’t necessarily fall under the realm of our universe.
This partnership with AJIO, which shares the same sensibilities and ethos as us, makes this a reality for the shoppers.”
Founded by Dhruv Kapoor in 2013, the label has been widely popular on the international fashion stage for its standout collections. Over time, Kapoor evolved and remixed the label to include a signature blend of vibrant colours and striking patterns onto everything from dresses to jackets with fantastical details that made his clothing line instantly identifiable as a Kapoor design. It’s perhaps how the young designer
very quickly became the establishment and today occupies the premier seat of being one of the country’s most sought-after new generation designers.
Click here to visit the Dhruv Kapoor brand store on AJIO
