According to a recent Juniper Research analysis, the worldwide value of digital advertising spending lost to fraud will reach $68 billion in 2022, up from $59 billion in 2021. The comprehensive study found the top five nations the most affected by advertising fraud, which accounts for 60 per cent of global losses: the United States, Japan, China, South Korea, and the United Kingdom.
According to the new study, the Digital Advertising Fraud: Key Trends, Competitor Landscape, and the Market Forecasts 2022-2026, those advertising in the United States will potentially suffer the most significant financial loss due to the fraudulent activity, with total losses in the United States expected to exceed $23 billion in 2022.
The United States is the largest market for digital advertising expenditure, with high levels of Internet access and enhanced mobile app and browser usage providing enough options for promotional material display.
“With the US constituting such a large market in terms of advertising spend, campaigns in North America will surely attract the attention of fraudulent players,” said research author Scarlett Woodford. This will result in unparalleled creativity in fraud strategies in the United States, with marketers indicating a more significant need for fraud detection and mitigation services,” Woodford noted.
In response to the growing threat of ad fraud, the report encourages digital advertisers targeting these five markets to form strategic partnerships with ad fraud detection and prevention vendors capable of differentiating between legitimate and fraudulent advertising traffic that provides no return on ad spend.
It was discovered that the most effective ad fraud detection technologies would use machine learning algorithms to compare advertising traffic to previously observed, verified baseline data. As a result, the research encourages advertisers to implement fraud and mitigation solutions to maximise return on ad spend by detecting emerging fraud strategies sooner.
Juniper Research specialises in identifying and evaluating high-growth possibilities in the mobile telecommunications, content, and applications industries. Analyst reports, subscription databases, and consultancy services are some of how they provide market intelligence, analysis, and research.
In the middle of the telecommunications and dot-com bust, industry consultant Tony Crabtree created Juniper Research in 2001. The company was formed entirely in February 2002 and has since evolved to become one of the most prominent analyst organisations in the mobile and digital technology sectors.
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