The vibrant stylish red creative on the metro train is not only getting everyone’s attention at the metro stations but also outside the station in different parts of the city as the Kochi Metro Train criss-crosses the city on an elevated corridor. Kochi metro is used by more than 1 lakh commuters every day and has become a lifeline for the city providing last mile connectivity.
GM is one of the leading switches and home electrical companies in India and has introduced revolutionary products like new generation switches, home automation solutions, LED lights, fans, and much more. Thus, it provides end-to-end home electrical solutions. In a short span of time, GM has been able to create a benchmark in the industry with a range of products across different verticals. The range of products that GM offers is unmatched in the industry. The team behind the brand is known for its passion to create something new and unique with each product.
The powerhouse father-daughter duo Suniel Shetty and Athiya Shetty feature together for GM Modular campaign. The campaign is all about showcasing the strength and resilience of GM Modular range of products. The campaign has two objectives. Firstly, to communicate that GM is not only into switches but it has wide range like LED’s, Home Automation, wires and cables, Bluetooth music players and more. Also, to showcase different products of the brand and their features in an elegant way. Another intent of the campaign is to signify the premium image of the brand in the minds of target audience. The complete internal and external metro train branding has been executed to provide the 360-degree experience of the GM product portfolio and its features to the metro passengers. Every product from the house GM is designed to give utmost customer satisfaction.
Vikram Adhikari – Associate Director Marketing, GM Modular, said, GM Modular is a brand known to create products that make life easy for everyone at home. The brand ensures that it educates consumers about adopting new ways of living that lead to a comfortable lifestyle. Our priority is to understand consumer mind set and accordingly develop an insight-driven campaign. Our media mix was hence devised scientifically keeping in mind newer formats that would gain engagement from our core consumers. Kochi Metro is one such platform that has helped us drive our brand narrative, thanks to The Brand Sigma for executing the clutter breaking on the go branding proposition for us. The popular and stylish father-daughter duo Suniel Shetty and Athiya Shetty promoting our brand will surely resonate with the target audience.
Arnab Basu – Senior Business Director, The Brand Sigma, said, Metro is the perfect example of technology connecting people. At The Brand sigma, we believe great technology should be available and accessible for all by democratising technology to address changing consumer preferences and trends. We are happy to serve the client like GM Modular that are new-age, passionate and coming up with new and latest technologies. There is a great synergy between GM Modular product portfolio and high-tech Kochi Metro which is again a great example of smart technology. Hence, we feel the brand has really leveraged the right media property in the right manner. It’s a pleasure working with GM Modular and we look forward to continued association.
