Guardian Healthcare, the master franchise partner for GNC in India, has recently launched a new campaign with the help of health and fitness icon, John Abraham. The campaign, named “NO COMPROMISE”, aims to inspire and persuade fitness and wellness-conscious consumers to use science-backed solutions for their fitness routines and supplements. The idea behind this initiative is that “NO COMPROMISE” should be applied to both the supplements and the results achieved.
GNC, a leading global health and wellness brand, offers a wide range of fitness and wellness supplements with more than 87 years of leadership, ensuring consumers do not have to compromise on the results. The latest brand campaign #NoCompromise by GNC is an effort to make people understand that it’s not just about doing more but taking the right nutrition that leads to desired results.
The campaign will launch with a set of four films that communicate the impact of fitness results in the absence of the right supplements. John Abraham, who is a well-known fitness enthusiast, will nudge people towards a “NO COMPROMISE” approach for their fitness routines and supplements.
“Today, many consumers are exposed to multiple health and wellness products and brands, but not all of them have enough research or experience to deliver solutions that genuinely create results,” says John Abraham. “I trust the cutting-edge, nutritional science-backed solutions GNC brings, built on a strong legacy, superior quality, and innovation. I am delighted to be a partner with GNC India and pledge to inspire India to adopt the “NO COMPROMISE” approach to health and fitness supplements.”
Mr Ashutosh Taparia, MD of Guardian Healthcare, said, “We are thoroughly delighted to have a long-standing partnership with John Abraham. Being an icon and inspiration for many in health and fitness, John has always lived by the approach of “NO COMPROMISE” when it comes to health and fitness products. He is synonymous with discipline, commitment, and fitness, which are values that GNC and its consumers across India believe in.”
The CMO of Ananta Capital, Mr Ankit Kapor, added, “The campaign comes from a simple insight that when you compromise on your nutrition, you compromise on your health and wellbeing. GNC, with more than 87 years of experience, has science-backed formulations and innovations that have earned the trust of consumers across the globe. We believe it is our responsibility to deliver world-class products where there is “NO COMPROMISE” on the quality, ingredients, and therefore the results for the consumers.”
GNC is in a partnership with Guardian Healthcare to lead the expansion of the brand in India. This new campaign is a way for GNC to communicate the importance of taking the right nutrition and the impact it has on fitness results. With the help of John Abraham, the brand aims to inspire and persuade people to take a “NO COMPROMISE” approach towards their health and fitness supplements.
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