GO DESi, celebrated for its irresistibly fun and chatpata treats, proudly announces its presence in over 15,000 stores across Karnataka, alongside nationwide availability online and in 20 kiosk stores spread across Bangalore. Each of these delectable delights is lovingly handcrafted in its own units set up in rural India.
GO DESi launched a campaign for its bestselling product, DESi Popz, which has proven to be a resounding success, forging a stronger connection between regional flavours and the hearts of Karnataka’s people.
The campaign’s central theme, “Sakkath Desi, Sakkath Chatpata,” perfectly encapsulates the essence of the desi spirit, highlighting the unique quirks that make India and Indians truly exceptional.
This concept struck a resonant chord with people throughout Karnataka. Just like DESi Popz, priced affordably at Rs. 5, known for their innate fun and chatpata flavours, the campaign found a receptive audience across all age groups.
GO DESi launched the campaign on multiple marketing channels, including television broadcasts on Colours Kannada, Zee OTT, and in cinemas. Complementing these efforts were digital promotions and below-the-line (BTL) activities such as outdoor hoardings strategically placed across Karnataka. To top off the campaign, GO DESi has implemented an interactive hoarding in Mangalore, the state’s second-largest market, further enhancing the campaign’s impact.
Vinay Kothari, Founder of GO DESi, shared his thoughts on the campaign’s success, saying, “We embarked on this journey with modest beginnings, and witnessing our labour of love find a place in people’s hearts is truly heartening. We are eager to continue innovating and delivering more unforgettable desi delights.”As the festive season approaches, GO DESi is gearing up to add even more joy to its customers’ celebrations. This Diwali, the brand has meticulously crafted a unique gifting experience under the theme “This Diwali full in DESi,” urging consumers to break away from the ordinary and explore distinctive gift options beyond dry fruits and chocolates.
GO DESi brings forgotten regional flavours in the form of handmade treats which come with no added preservatives. They have tangy, sweet, masala and chatpata products like DESi Popz which are yummy flavourful lollipops, DESi bytes i.e. sundried fruit bytes with natural spices & ingredients, DESi Meetha -single serve meetha bars and DESi Mints Meetha Paan to name a few.
Link to the campaign: https://www.instagram.com/p/CxM8p1oyLXv/
