Godrej Group is an Indian company that is headquartered in Mumbai. The company is managed and most of it is owned by the Godrej family. It was founded in 1897 and today it operates in various countries across the world. The company operates in diverse sectors like real estate, Industrial Engineering, Furniture, consumer products, appliances, security, and agricultural products. The company is well-known for its social responsibility initiates. The trusts which were established by the company invest in healthcare, education, and many other sectors. Godrej Group is a company which focuses on resolving societal issues by their initiatives and campaigns.
Godrej aer is one of the categories of Godrej which has an existing range of fragrances. It recently launched a new product, Godrej aer power pocket, which is a power-packed bathroom fragrance range that is going to replace its existing aer pocket range. It is expected that the launch of the new product will receive a good response through a Television Commercial campaign which highlights the features of the product and increase its visibility. The category of bathroom fragrances was redefined with the launch of Godrej aer pocket in 2016. The brand is committed to providing superior products to the customers at affordable pricing with a constant focus on innovation. The new Godrej aer power pocket is an absolute product that is offering advanced power gel technology. It is also offering new fragrance options allowing customers to choose from them. A TVC is launched to highlight the features of this new offering which was conceptualized by Creativeland Asia. The campaign communicates the unique selling points of aer power pocket and also focuses on the longevity aspect while highlighting the new fragrances.
The video depicted the disbelief factor about the long-lasting claim with an interaction between a non-believer and brand endorser. This was showcased by protagonists – a young couple who challenge each other. The plot is a comedy between a husband and wife where the husband repeatedly checks on the new Godrej aer power pocket on different days. The husband, every time goes into the bathroom to check and he will be surprised to find the fragrance even after many hours and eventually loses a bet with his wife as the new product wins him over.
