Godrej Capital, the financial services arm of the Godrej Group, launched a new digital campaign #LimitlessGrowth to celebrate International Women’s Day. The campaign resonates with Godrej Capital’s core brand value of “Growth for All”, with a focus on empowering women to realize their potential in all aspects of life. It seeks to shift perspectives on women by encouraging a new way of seeing their abilities and opportunities.
Through the Digital Video Commercial (DVC), the #LimitlessGrowth campaign challenges traditional stereotypes and dismantles the perception of women’s lives revolving primarily around domestic duties in a quirky manner. Conceptualized and developed by creative agency Shrtfrm, the storyline highlights biases towards women and celebrates women’s ability to juggle personal aspirations alongside professional success.
The campaign delivers personalized micro-messages designed to connect with the growth aspirations of Godrej Capital’s target demographic, which includes both women entrepreneurs and aspiring female homeowners as they strive towards financial autonomy.
The campaign will run on Meta (Facebook & Instagram) and YouTube from March 8th to March 31st, 2024, targeting outreach and awareness across all age groups and genders nationwide.
Nalin Jain, Chief Marketing Officer, Godrej Capital, said, “At Godrej Capital, our focus has always been on Diversity and Inclusion. #LimitlessGrowth aligns perfectly with our vision of “Growth for All” and demonstrates our commitment to an inclusive approach to financial empowerment and is another step towards encouraging women to break barriers and achieve their dreams.”
Targeting financial independence and stability as part of the International Women’s Day celebration, Godrej Capital is offering exclusive benefits for women applicants, including discounted processing and login fees on Home Loans (HL), Business Loans (BL), Business Loan Against Property (BLAP) and Loan Against Property (LAP).
Godrej Capital is committed to fostering a culture of diversity and inclusion, reflected in initiatives like SheRises, a Women’s Employee Resource Group with a strong focus on diversity in leadership and workforce composition, Home Loans for same-sex couples and Nirmaan, a one-of-its-kind digital platform facilitating MSME owners with comprehensive solutions for the growth and expansion of their business, further demonstrating its dedication to an inclusive approach to financial empowerment. Godrej Capital proudly boasts a 40% female representation in its C-suite leadership and an impressive 27% diversity in its workforce, exceeding the BFSI sector’s benchmark of 21%.
YouTube Video Link: https://www.youtube.com/watch?v=XL_KiY5LjDY
