On World Earth Day, this year, the Godrej Group has released a book called ‘The Last Cloud, Ray, Drop, Mangrove and Bee’ for kids to urge them, other individuals, and business heads to take a position their resources in safeguarding the environment and protecting valuable species from extinction.
Through the character ‘Maahi’ the book carries the message of inculcating environmental awareness and its need for cover to each individual, through children’s tales. The book showcases the imperative of involving younger generations in the effort while reaching bent more people to assist save the environment.
The key intent of the book is to foster concern for the environment by depicting how critical it’s to determine good habits like reducing, reusing, and recycling at a young age since children tend to reply better to environmental issues.
Commenting on the book, Tanya Dubash, decision-maker and Chief Brand Officer, Godrej Group, said, “The Godrej Group has historically been at the forefront of environmental conservation, and every organization under our umbrella is set to creating every effort towards a cleaner, greener, and better world.
We’ve got always considered a sustainable work ethos as our responsibility to our nation and our planet. To safeguard the environment for the generations yet to come back, we aim to market personal responsibility through this book ‘
The Last Cloud, Ray, Drop, Mangrove and Bee’. We hope to instill a way of passion in every reader to speculate themselves into preventing environmental degradation and nurture conservation”. We are going to be launching the book in three parts, thereby, celebrating Earth Day for an entire week.
Anu Joseph, Chief Creative Officer, Creativeland Asia, said, “Every Earth Day, we’ve been asking adults the globe over to give some thought to the kids of the longer term. Now though, we thought, ‘let’s redirect to the small ones.’
On balance, the longer term of the world is intertwined with theirs. And when the insufficient ones know better about Earth’s history, they’ll become older and alter the worldwide warming story. And our video book, The Last Cloud, Drop, Mangrove, and Bee gives that loving nudge through little Maahi and her friends as they spread planet positivity and alter the globe to be #EarthfullyYours.”
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