~The digital films released, convey that with comfortable, new furniture at home, the whole family can enjoy watching cricket together~
Link: Godrej Interio | Mega Match Madness
Bangalore, October 7, 2023: Godrej Interio, a business of Godrej & Boyce – the flagship company of the Godrej Group has launched a digital campaign ‘Mega Match Madness’ with two films that convey how, with comfortable Godrej Interio furniture, everyone will now be watching cricket this season.
Every home has two types of people: cricket lovers and those who don’t get what the fuss is about. The aesthetically shot DVC brings to life this insight through interesting situations which show how well-designed & comfortable furniture from Godrej Interio brings the whole family together to watch cricket and enjoy the game together – whether it is because of the love for the game or to enjoy the comfort of Godrej Interio furniture.
The campaign video is being promoted across various digital and social media platforms such as Facebook and Instagram, coupled with a strong social media influencer marketing plan.
With the onset of the ‘Cricket World Cup’ season throughout the country, both these films have been translated into Tamil, Telugu, Bengali, Kannada, and Malayalam to appeal to regional viewers. The primary focus of the ad will be in Hindi.
Speaking about the campaign, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio, said, “The festive period is important for us because our largest consumer offer is launched during this time. This year, we have taken the context of the cricket season and woven that into our offer communication. These films don’t just speak about the offer but also show how our well-designed furniture offer comfort and relevant features to the consumer, thus bringing the whole family together to enjoy cricket”.
Ayan Chakraborty, General Manager, Contract Mumbai, shares the inspiration behind the commercial, “Godrej Interio’s range of furniture has always been popular among families wanting something unique and what better way to unite a family in India than watching a game of cricket together. And that’s exactly what we did for the festive season.”
Credits:
Client: Godrej Interio
Creative agency: Contract Advertising
Agency Team:
· Rohit Srivastava, CSO
· Ayan Chakraborty, EVP & GM
· Rahul Ghosh, SVP & ECD
· Sabina Singh, SVP – Account Management
· Layla Khan, VP – Strategic Planning
· Rainna Boothello, Group Account Director
· Namrata Wahi, Account Manager
· Sagar Chhabria, VP & Senior CD – Art
· Parul Chugh, ACD – Copy
· Sameer Chavan, ACD – Art
· Akshay Kamble, Senior Manager Films
Production house: Chaser Films
Director: Kartik Sherlekar & Taresh Pujari
