Mumbai, January 13, 2025: Mumbai-based digital solutions agency, OktoBuzz, has joined forces with Godrej Locks and Systems to enhance their eCommerce performance and LinkedIn presence through a focused strategic approach. The partnership includes performance marketing and digital media buying strategies for large e-commerce, and quick commerce platforms, alongside a comprehensive social media strategy to strengthen Godrej’s online engagement and community building.
The LinkedIn campaign aims to spotlight Godrej’s legacy of pioneering technology in the security industry and its dedication to delivering cutting-edge security solutions. It will solidify Godrej Locks and Systems’ position as a leader in new-age and digital security solutions while fostering a community of home improvement professionals, including architects and interior designers. OktoBuzz will provide a spectrum of services, including social media management, eCommerce marketing, performance marketing, and online relationship management to support these goals.
Godrej Locks and Systems, a business unit of Godrej & Boyce, has been a leader in innovative locking solutions since 1897. From patenting the first springless lock in 1907 to setting industry benchmarks with its iconic Nav-Tal locks and advanced digital and biometric systems, Godrej has always prioritized quality, trust, and innovation. With 41 patents—the highest in the industry—a state-of-the-art innovation center, and a wide range of safety products, the company continues to uphold its legacy of excellence.
In addition to security solutions, Godrej Locks and Systems excels in products that enhance modern living and work environments. Their portfolio includes architectural and glass hardware, furniture, and kitchen fittings that blend functionality, durability, and elegance. With a presence in 32 countries, 15,000 stores, and 508 cities, Godrej continues to redefine contemporary home and office design through superior craftsmanship and innovative solutions.
Regarding the association with OktoBuzz, Shyam Motwani, Executive Vice President & Business Head (Locking Solutions and Systems Division), Godrej Locks and Systems, said, “Driven by a commitment to innovation and building lasting relationships, Godrej is excited to collaborate with OktoBuzz to enhance our digital presence on LinkedIn. As a legacy brand with a global reach, we aim to showcase our design versatility and smart home solutions while deepening audience engagement. This partnership will do more than increase visibility; it will reinforce the trust and quality that define Godrej. By leveraging the power of social media, we seek to connect meaningfully with our customers and establish Godrej as the preferred choice for security solutions. With OktoBuzz’s expertise, we are confident in achieving these goals and advancing our vision.”
OktoBuzz has won the account following a multi-agency pitch based on their strategy, which was in a complete alignment with Godrej’s vision by highlighting their qualities as a legacy brand, an industry partner that is both consistent and adaptive, and always evolving. This alignment with their vision, combined with the strategic focus on the key brand attributes, played a pivotal role in winning the pitch and securing the partnership.
According to Hemal Majithia, CEO & Founder, OktoBuzz, “Winning the mandate for Godrej Locks and Systems is a significant milestone for us, especially as the Home Improvement and Security industry in India is expected to grow at a CAGR of 6.5% over the next few years. This presents a tremendous opportunity for a legacy brand like Godrej to shape the future of smart security solutions. With over 1.5 lakh architects and interior designers forming a vital community in this space, our role is to engage them strategically, highlighting Godrej’s innovative and reliable solutions. Beyond the B2B focus, we are leveraging platforms like LinkedIn to build brand visibility and thought leadership while engaging diverse audience segments. At the same time, we are utilizing quick commerce and tailored digital strategies to amplify eCommerce performance from a B2C perspective. By combining the brand’s rich legacy with innovative approaches, we aim to solidify Godrej’s position as a leader in this booming sector while fostering deeper connections with its diverse audiences.”
Rohan Nair, President (Business and Strategy), OktoBuzz, added, “As the security solutions market evolves, Godrej Locks and Systems is uniquely positioned with its pioneering technology and diverse product range. However, advanced technology and a wide variety of offerings require great storytelling to connect with today’s young and discerning audience. At OktoBuzz, our focus is on crafting compelling narratives that not only captivate but also position Godrej as the credible and preferred choice for security solutions. Through LinkedIn, we are connecting with professionals in the home improvement space, while eCommerce platforms help us showcase Godrej’s advanced solutions directly to consumers. Our multi-platform approach ensures that Godrej’s innovation remains at the forefront, creating a strong brand presence that resonates with both industry leaders and modern consumers.”
Founded in 2013 by Hemal Majithia and Neha Shah Majithia, OktoBuzz is among the top 15 most effective independent digital agencies in India (as per the Effie Index). Some of the clients whose social media and digital mandates have been managed by OktoBuzz include CNN-News18, Citi Group India, Amazon Audible, CNBC-TV18, Satya Paul, Hamley’s India, HarperCollins India, ACCA India & Africa, Bath & Body Works, Aldo Shoes and author Amish Tripathi.