Associates with leading Marathi film and theatre actor Bhau Kadam and Bollywood actress and Chef Tara Deshpande for its ‘Sahi Shuruaat’ Campaign
Mumbai, February 13, 2022: Godrej Veg Oils, a brand of Godrej Industries Limited has launched a new video under their ‘Sahi Shuruaat’ campaign. The video features leading Marathi film and theatre actor Bhau Kadam and Bollywood actress and Chef Tara Deshpande, emphasizing how food acts as an enabler in bringing happiness in the lives of the people.
This video features the two stars engaging in a fun filled banter with each other. It highlights how food goes beyond taste and can trigger moments of togetherness. Many of us indulge in cooking as a hobby, passion, or a leisurely task. However, food has taken a central place in our lives to bring people together, translating every engagement with it into happiness. Every dish is unique in terms of ingredients, textures, flavours; yet the cooking process almost often starts with one key ingredient – Cooking Oil. Good food with a dash of humour makes for a great experience. Bhau Kadam along with Tara Deshpande will be seen cooking various versions of a popular Maharashtrian dish ‘Sheera’ highlighting the excellent sense of camaraderie and togetherness.
Considering the impact of the digital era, this video will be amplified across various digital platforms and social media handles of Godrej and various other platforms. A contest #SahiShuruaat asking people to share food items which connected them to their partner, will be run on the digital platforms.
Nitin Nabar, Executive Director & President, Godrej Industries Limited, said, “We are delighted to associate with Bhau Kadam and Tara Deshpande for our ‘Sahi Shuruaat’ campaign. Just as both these stars are known for their pure humour and excellent quality content, Godrej Veg Oils is known for its focus on taste, purity, range, and quality. This association has some interesting similarities and a connect which brings to the fore the USPs of our Godrej Veg Oils ”.
Speaking on the association Actor Bhau Kadam said, “Enjoying good food with family and friends enables us to stay connected with each other. We often use this time for bonding and interesting conversations. Godrej Veg Oils has a versatile range of oils thereby enabling us to cook and enjoy a variety of our favourite dishes. I was amazed to see the wide range of oils that Godrej has to ensure a ‘Sahi Shuruaat’ for every recipe that we make. Working with Tara and the Godrej Team on this campaign has been a wonderful experience”.
Commenting on this association, Bollywood actress and Chef, Tara Deshpande states, “I believe cooking like any good relationship should have a ‘Sahi Shuruaat’. ‘Sahi Shuruaat’ nurtures a long lasting bond that leads to great experiences and good health. It was such a fun experience working with the Godrej team and Bhau to bring to everyone the importance of using high quality veg oils for everyday cooking for your families.
