Travelling is one thing we all love to do, to liberate ourselves from our bustling busy schedule. To make things easy for all travellers out there, a new campaign – “Apna Rule Toh Full Vasool” – has been launched by Goibibo.
The joy and gratification of travelling get more meaningful through this campaign. Goibibo doles out Daily Steal Deals for top-rated hotels as well as last-minute flight bookings without burning your pocket, through this campaign.
The campaign features two films, bringing alive those endearing “vasool” moments. Both the films were conceptualized by MagicCircle Communications.
The first film shows a man squeezing the most out of a nearly-empty toothpaste tube, suggesting that Goibibo makes the most value out of its customer’s money.
The second film shows a couple piling their plates high with food at a buffet, trying to make maximum use of the plate, earning applause from onlookers. The company delivers the concept of value creation at low costs through humour in its campaign. This integrates with the core idea of this campaign, which is “Travel ka Full Vasool” (making the most out of travel).
According to Goibibo’s Chief Marketing Officer Mr Sunil Suresh, today’s travellers seek value-based offerings, well-informed travel choices, flexibility and maximum benefits when planning to travel.
The company’s new campaign has identified these demands and is designed to provide for them.
“Goibibo’s commitment to always delivering unbeatable value in travel, is only matched by the ingenuity of the Indian consumer in extracting value from everything” said MagicCircle Communication’s Executive Creative Director Dheeraj Renganath. He adds that in this perspective, Apna Rule Toh Full Vasool is a celebration of the consumer’s philosophy as much as it is the brand’s ethos.
Goibibo, one of India’s leading online travel-booking brands, provides a range of booking choices for travellers, like hotels, cars, flights, trains, buses etc. They claim uniqueness in administering the most trusted user experience in terms of quick payment, booking, settlement and refund processes.
They provide these services through their website Goibibo as well as their mobile app. Their products and services are available in India as well as overseas.
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