Launches coffee range under GOOD FLIPPIN’ BREW to mark World Coffee Day
India, 30th September 2022: This World Coffee Day, GOOD FLIPPIN’ BURGERS®, Mumbai’s most loved burger brand has expanded its offerings by launching its range of signature coffees to its beverage menu under GOOD FLIPPIN’ BREW.
The blend for the GOOD FLIPPIN’ BREW is prepared using 100% Indian Arabica that is roasted to perfection with notes of dark cocoa that will enthral coffee enthusiasts. It is currently available at select key outlets across Mumbai and will slowly expand to all its 19 outlets in the coming months. The country’s coffee exports stood at a rise of 90% in April-June 2022 over the same period in FY 2013-14 while the average annual rate of coffee consumption increases steadily. Coffee consumption was up to 1210 thousand 60-kilogram sacks across India during monetary year 2022.
Speaking on the launch of the coffee range, Sid Marchant, Co-Founder – GOOD FLIPPIN’ BURGERS® said, “As the seventh largest coffee producer in the world, India exports 70% of its coffee overseas. While there is great potential there, the home potential is also immense. The Indian coffee market is developing at 10-15% every year. The new generation of Indian consumer is well informed and travelled and know their coffee blends. We want to bring good coffee back from India back to them. Our coffee is a unique blend that is sourced from the hills of Chickmagalur, Coorg & the Nilgiris.
Our burger stores are an apt format for the product as Indians love the quick sip in-between everything. Our signature range offers authentic and freshly brewed coffee which is pocket-friendly and tastes great with no bitterness. Perfectly suited to the Indian palate.” Sid Marchant has been a licensed coffee Q Grader and Specialty Coffee Association certified trainer and was instrumental in creating the distinctive blend for the brand.
The newly launched range of coffee includes Americano, Latte, Cappuccino, Flat White, Cold Coffee, Cold Coffee Lite, and will be available at Bandra, IC colony and Thane outlets. The burger brand also offers a wide range of thick shakes and iced tea at the Bandra, IC colony, Thane, Vashi and Chembur outlets under its BREW range.
GOOD FLIPPIN’ BURGERS® aims to be a QSR brand that serves authentic and affordable burgers & beverages across the country. The brand is popular in Mumbai and its maiden journey in Delhi NCR region was also met with positive support and success.
GOOD FLIPPIN’ BURGERS® has also recently launched its stores in the Delhi-NCR region. The label endeavours to ensure the burgers are served as they are meant to be fresh, full of flavor, non-messy & delicious. In 2022-2023, the brand aims to expand geographically in Mumbai, Delhi, Pune, and Bangalore with multi-formats that include Cloud, Dine-in, Hybrid, Malls, and Airports. The brand has been building for scale from day one. The current menu includes 12 burgers and 13 sides for vegetarians, non – vegetarians, and vegans alike.
