Dec 14, 2012: One of the biggest shopping events of 2012, the 24 hour online shopping festival organised by Google India on 12-12-12 unfolded a new history in the chapter of online shopping. The event which had around 50 leading eCommerce in India participating saw some of the best deals and had unprecedented number of users visiting the site. The event one of the first of its kind in India witnessed a heavy traffic on the participating eCommerce sites and many declared stock out by 3:00 p.m. itself. Myntra.com reported a 75% increase in traffic and increase in sales of over 120%. Homeshop18.com reported a three times increase in sales mostly in electronics and lifestyle offers and Snapdeal.com reported a 50% increase in daily traffic. Ecommerce site Pepperfry.com reported 40% increase in traffic and an increase in sales by 25%.
