The Great Online Shopping Festival (GOSF) 2014 created a great buzz all over the internet and social media and it was pouring offers in almost every category. Over 450 online retailers including the big names such as Amazon, Snapdeal and Flipkart took part in the shopping spree.
Apart from the e-commerce portals, even travel holiday sellers including Cox & Kings, Thomas Cook, Akbar Travels, Kuoni, Yatra and MakeMyTrip, hotelier The Leela and other Indian carriers are also providing discounted trips.
IndiGo, the largest carrier inIndiain terms of marketshare provided up to 15 percent discount on base fares of air tickets and they are valid for travel from January 15 to June end, 2015. The country’s largest online travel portal Makemytrip provided up to Rs 21,000 discount on travel packages, while Yatra came up with offers up to Rs 30,000. Cox & Kings came up with 50 percent discount and also free tours, whereas Thomas Cook slashed its package prices by Rs 10,000.
As the holiday season is all set to debut and travel packages are offering such attractive deals, The Leela announced 20 percent discount on rooms and 30 percent on suites at its properties spread across the country. The hotelier also came up with offers such as third day free on two-day bookings inUdaipur.
The GOSF is aimed at the online retailers inIndiaand as the e-commerce industry is booming at this point of time, it is a great time for the global investors to lookout for the local online retailers. The e-commerce industry is estimated to reach a market size of $100 billion.
Regarding this, Vinay Gupta, Founder and CEO of online travel search engine and aggregator Tripfactory.com claimed that the GOSF is very useful for new firms like theirs to witness a huge growth in sales. He added that the firm has achieved a growth of 300 percent increase in bookings during the festival.
Last year, Google went through some technical glitches during the shopping festival but it had rectified the issues this time. However, GoogleIndia’s Managing Director, Rajan Anandan claimed that the customer response has exceeded the firm’s wildest expectations.
