Gozoop Group has acquired an integrated marketing mandate for Fit AF which is grown a home whey protein brand. It’s an independent marketing group which offers a variety of creative strategies to aid brands and businesses emerge as winners in the connected world. As for the company, the brand is aiming to bond the manufacturing and flavour gap which exists in the Indian health and fitness industry.
Being founded in 2021, Fit AF is a known grown-at-home whey protein brand with strong origins in Hyderabad. With a distinctive blend of protein and eminent flavours, the goal is to offer a healthy fitness regime and be the favoured partner for admirers that reside, breathe and convey fitness in a purely Indianised way. Fit AF run below the parent company Fitride Labs.
As part of the mandate, Gozoop Group will be improving the brand’s positioning among the target audience with strategic communication. They will be accountable for optimizing the brand search engine findings and digital media abilities as well as retaining a constant voice across media platforms through PR strategies. Leveraging the modern age vision and goal of the brand, GOZOOP Group will also ideate and supervise influencer-led communications to reach out to a bigger set of audiences.
Aman Lalwani who is the Chief Executive Officer and Director, Fitride Labs Pvt. Ltd. shares, “We acknowledge that it is an impeccable communication method that assists a brand set itself apart in a populated market. It enables the establishment of a truly different image that consumers can associate with. With GOZOOP Group’s experience along with their passionate & efficient workforce, we are optimistic that it will be a successful partnership.”
Remarking on the win, Samrat Bedi, CEO (India), GOZOOP Group tells, “GOZOOP Group has a verified track record of working with customer-centric startups and delivering a personalised method to the business. We look forward to this partnership and truly reckon in the idea of motivating generations towards #FitIndia.”
Gozoop will also form ideas and aid to manage influencer-led communications to reach out to a vast set of audiences. This strategy aims to blend the healthy Indianised way and inspire the future generation for fitness.
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