Gozoop was awarded the comprehensive digital marketing contract for Planet Smart City’s Indian operations. Gozoop will be in charge of Social Media Management, as well as Digital Media Planning and Online Reputation Management, as part of the mission.
Planet Smart City is a major worldwide Proptech firm that plans and constructs smart communities in areas with severe housing shortages. Planet has ongoing projects in Brazil, the United States, Italy, and entered the Indian market in 2020.
Real estate, smart infrastructure, property management, community management, and IoT advisory services are the company’s core service verticals. Planet’s unique people-centric strategy attempts to improve inhabitants’ quality of life, give new possibilities, and lower their cost of living to create safe, socially inclusive, and liveable communities.
Planet Smart City has spent a significant amount of time developing a collection of over 200 smart solutions for infrastructural, technical, and social innovation.
Their multidisciplinary worldwide teams and unique end-to-end control of the whole project from concept to build and long-term community management are the major differentiators. Planet Smart City built and released the Planet App, a digital platform that provides access to high-value-added services and facilitates contact among inhabitants in Planet Smart City’s communities, among other initiatives.
Residents may use the App to interact with one another and their neighbors, as well as monitor and manage their utility consumption daily.
Planet Smart City, unlike many other developers, does not abandon the community after it is built. Instead, each local community is given a specialized on-site community manager who helps promote and enhance community cohesiveness.
“India is poised to be the world’s youngest country, with youth accounting for 35 percent of the overall population and 64 percent of the working-age group,” stated George Yaryura, CMO of Planet Smart City Group. Businesses in all industries, including real estate, have grown more digitally oriented on the continuous trend.
India is experiencing a digital-first approach, thanks to the millennial drive and desire to adopt smart solutions for their daily activities.
Planet Smart City’s focus will be on leveraging our expertise in Proptech and IoT solutions for India, in line with changing dynamics. Our people-centric business approach has led to remarkable partnerships that are pushing and changing how people use technology throughout the world.
“We need like-minded groups, and Gozoop is a valued partner that can help us reach our objectives.” “We’re excited to work with Gozoop and their digital-first approach,” Yaryura said.
“With an integrated mandate that encompasses creative digital, performance marketing, and online reputation management we look forward to #BreakingTheBox for Planet Smart City,” stated Ahmed Aftab Naqvi, CEO, and Co-Founder of Gozoop.
The company is based in London, UK, and is run by physicist and entrepreneur Stefano Buono. Giovanni Savio, the global CEO, and Susanna Marchionni, the CEO for Brazil, created the company in 2015.
Planet’s expertise is well-positioned to fulfill the demands of rapidly growing city populations, enabling inhabitants to access smart services for a happier, healthier community.
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