The official strategic timeout partner for the Women’s T20 Challenge 2022 is the tyre. ringing women’s cricket in India up to level with men’s cricket is the goal of the partnership with women’s cricket as a strategic timeout partner.
The company CEAT Tyres has also been in charge of making its workplace a more inclusive place for people of all genders, and it is leading by example in eradicating gender stereotypes in the workplace. CEAT, the firm that serves as RPG Enterprises’ flagship, was founded in 1958. It is currently one of India’s top tyre producers, having a significant presence in international markets. It produces more than 40 million tyres annually and provides the broadest selection of tyres to all market categories.
Arnab Banerjee, COO of CEAT Limited, talks with Adgully about his company’s intentions to bring women’s cricket in India up to level with men’s cricket, the difficulties it has experienced, the lessons it has learned from the epidemic time, and other topics. Excerpts: We have been connected to men’s cricket for more than five years already. We believed that supporting women’s cricket was a logical extension when this chance presented itself. This will add some variety to our spending, and it is becoming more well-liked, visible, and player-friendly. We already had Harmanpreet Kaur leading the women’s cricket squad, so when this opportunity arose, we seized it.
It will happen in due course. First and foremost, more women ought to immigrate and locate a reliable source of income. Numerous gifted athletes choose not to play cricket because they believe it to be neither practicable nor viable. But socially, the nation is evolving, and this is a viable source of income, notoriety, and celebrity. There will be a large influx of new gamers from different regions of the nation. Additionally, if a tournament like the IPL were to be organised, women cricket stars from around the world who have already established their reputations as players would travel here to compete. Therefore, having more teams and competition will make it better.
Our crew has grown significantly. It has undoubtedly been challenging because we have established numerous channel partners. We are unable to hold recurring meetings on Teams or Zoom. Face-to-face interaction is necessary, as is forming new connections with strangers. We have done well over the past two to two and a half years, and now a hybrid model is emerging in which we have both in-person interaction and remote work. Our understanding is that, however, managing client relationships effectively requires face-to-face interaction since doing so would be inadequate. Therefore, some lessons from the Covid era, some discoveries that align with the pre-Covid work.
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