It all stemmed with Cristian Ronaldo taking notice of two bottles of Coca-Cola at the press conference table — one of the official sponsors of Euro 2020. Ronaldo then moved the bottles out of the shot and replaced them with his own bottle, filled with water, declaring “agua!” (water in Portuguese).
This action of his caught attention and it was all on social media after that, people started creating memes, used by brands to create moment marketing, reels on instagram and much more.
At the same time Grapes Digital, a digital first agency created a moment marketing post for Manforce Condoms with the caption ‘Say YESSSSSSSSS to Water’ to leverage the moment in their way! The post went viral on 17th June on Facebook, Instagram and a great response was seen on the post within no time from the audience. The creative says ‘MAKE LEGENDARY CHOICES #Ifyouknowyouknow’
