The potential, historic battle of the bats between India and South Africa offers tremendous possibilities to brands.
The forthcoming India tour of South Africa is looked upon with keen eyes by the Indian fan base as India prepares for the matches scheduled for the end of this month.
While South Africa remains the only nation that has refused India an away triumph in test matches, the present form and performance of the players extend a promising ground for a maiden victory. Having a total of three Test matches and three ODI’s, the team under Coach Rahul Dravid will be facing its first major away series.
This can also prove to be a decisive series for India as it could affect their pursuit of the ensuing ICC World Test Championship 2021-23.
The captaincy of the distinguished batsman Virat Kohli coupled with the magnificent talent in the team comprising both experienced and acclaimed players such as KL Rahul, Ravi Ashwin, Jasprit Bumra, and excellent youth like Mohammed Siraj and Shreyas Iyer presents favorable conditions for a monumental win.
However, the opponents are also actively gearing up and are at a peak performance level. The Proteas missed out on a semi-final qualification in the recent T20 championship based only on net run rate. Rabada, Nortje, and Ngidi being world-class fast bowlers, are sure to raise the heat.
According to data from BARC (Broadcast Audience Research Council), the recent bilateral series with New Zealand at home grossed over 127 million views.
The first match against the Kiwis also achieved the status of being the highest-rated match in T20I’s in a bilateral series since 2018. The astounding reach the bygone series has had, promises similar results as far as the current tour is concerned.
A significant factor that makes this series a tremendous bankable opportunity for brands is the broadcasting schedule. Currently, the air time for the game is decided to be the evening which marks prime time. Brands can utilize this to reach a wide range of audiences. The game will be broadcast in five languages- Hindi, English, Tamil, Telugu & Kannada which also increases the scope for the local audience that can be targeted.
The profitable opportunity merged with the historical element of the India tour of South Africa taking place from December 26 propounds an incredible chance for brands and a thrilling experience for the viewers.
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