Global energy leading organization Shell India has unveiled its most recent campaign, ‘Great things happen when we move’ in their continued with the journey to be a trusted partner and it help to build the country.
As a feature of this campaign, the organization has launched three new brand films that shows motivational stories of mobility subsequently bringing alive the brand’s partnership and obligation to this country as catalyst of change.
For many Indians, their vehicles play a important role in bringing socioeconomic impact for themselves and their families. ‘Great Things Happen When We Move’ is a campaign about the individuals who showed boldness and inspiration to understand their ambitions by doing something simple moving forward. The campaign has been specifically launched ahead of International Women’s Day to encourage Indian women who face towering challenges in their quest for mobility.
The most recent campaign encourages Indian women to continue moving by highlighting the stories of three inspiring women: Yogita Raghuvanshi, India’s first woman truck driver, Geeta Tandon Bollywood’s leading stuntwoman, and Sumitra Senapaty, founder of Women on Wanderlust. The core assertion of these films is to establish that mobility is a key enabler of individuals’ progress and it holds specifically true for women.
Dean Aragon, CEO, Shell Brands International and worldwide VP, brand, says, “India is a nation of unlimited energy and determined dreamers who believe that tomorrow will be better than today. One of the rich insights from our findings spins around the limited mobility that women experience even today, considering the critical role they play in all parts of the nation’s development. With the launch of this campaign ahead of Women’s Day, we hope to motivate every women to move forward and access individual mobility, which transcends physical movement and stretches out to socio-economic mobility.”
The first film highlights the story of Yogita Raghuvanshi, India’s first female truck driver who couldn’t seek after her career in law as she took the responsibility of being a single mother after her husband passed away. The second film celebrates Geeta Tandon who walked out of an unhappy marriage and tried few things to help herself and to support her children. She found her calling when she turned into Bollywood’s leading stuntwoman. The third film shows how travel expert Sumitra Senapaty, founder of Women on Wanderlust, encourages women to make a trip to more than 50 destinations around the globe.
Having coordinated the mission, movie producer and chief Arunima Sharma said, “It’s been an advantage to coordinate the new Shell crusade. I unequivocally resounded with these incredible stories that Shell and the group at Wunderman Thompson decided to tell. Yogita, Geeta, and Sumitra are so unique to one another, yet are associated with finding their opportunity by conquering chances. As these accounts depend on genuine ladies, for me it was critical to have trustworthiness and realness in the treatment of the movies. Each imaginative choice from projecting to ensembles, areas to music was taken through this perspective of realness. I’m happy we have chosen to highlight the three ladies on whom the movies are based toward the finish of each film as those minutes are genuinely rousing.”
Siddharth Prasad, VP and leader imaginative chief, Wunderman Thompson, said, “We would not like to simply ‘portray’ a story to watchers. We needed them to be a piece of the excursion and celebrate the hero’s prosperity. Henceforth, the contents were composed according to the perspective of a spectator, somebody who turned into an easygoing member in an average day for our champions. The story is natural, the characters are genuine and acceptable. Moving stories; yet intended to connect as opposed to intrigue. Shell was evident that they needed the movies to be real and I’m content with how Arunima has rejuvenated the vision.”
