Green Soul, owned by UpScalio, a leading ergonomic furniture brand, has launched an exciting ad campaign featuring Taapsee Pannu, the dynamic Bollywood leading lady. The campaign video highlights several health benefits of using an ergonomic chair from Green Soul. It is especially useful for your back.
Conceptualized around the idea of ‘Yoga for Your Back’, the video showcases how an ergonomic chair can improve back health and is conducive to a long duration of sitting. Through fun visuals and interesting voice-overs, the video conveys an underlying message that while you may not be able to reduce the number of hours you spend sitting, you can make sure you stay fit while you sit.
The ad film displays a guy who awkwardly tries to pull off some yoga moves when Taapsee Pannu enters and suggests a better alternative – sitting on a Green Soul chair. The campaign wonderfully explains the merits of each chair, with its distinctive premium-ness, aesthetics, and multiple use-cases for work, leisure, and also complete rest. The campaign also highlights how much customers love Green Soul by showing that it has an average rating of 4.4 stars with over 2 lakh reviews.
Nitin Agarwal, Co-Founder, and CGO at UpScalio, said that with the Diwali sales season coming soon, it is the perfect time to expand the company’s customer reach and create awareness of the brand’s impressive product portfolio, and its unique benefits back health. Green Soul has grown a lot over the last year and deserves even more. The ad film designed by Enormous perfectly aligns with the brand’s vision for this campaign, and hopefully, it will get a very good customer response.
Taapsee Pannu said, “Ergonomic chairs today have become super important, especially for new-age professionals, creatives, and gamers and other people who find themselves seated for most of the day. The back bears the brunt of all the long hours of remaining seated, and Green Soul’s range of ergonomic chairs is just the right solution. I am personally excited about Green Soul’s products and have thoroughly enjoyed being a part of their campaign. As they say, it is time to get some ‘yoga for your back!’”
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