Greenpanel’s quirky IPL TVC by L&K Saatchi & Saatchi showcases HDWR’s unbeatable water resistance

After successfully building the brand proposition Greenpanel ‘MDF Ka Doosra Naam’, L&K Saatchi & Saatchi, has crafted yet another quirky TVC for the brand. Leveraging Greenpanel’s principal partnership with Delhi Capitals in IPL, the TVC spotlights the superior water-resistant quality of Greenpanel HDWR.

Maintaining the campaign’s signature tagline, “Greenpanel HDWR, MDF ka doosra naam,” the TVC takes viewers on a hilarious journey featuring cricket stars David Warner, Rishabh Pant, and Anrich Nortje. Set against the backdrop of an ad film shoot, the storyline cleverly intertwines the players’ attempts at acting with instances of water spills on Greenpanel HDWR tables. Despite their comedic mishaps, the table remains unscathed, showcasing HDWR’s unmatched water resistance, earning the title ‘Paani ka Dushman.’

Speaking on the latest campaign,  Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi said, “After the hilarious and hugely popular Greenpanel IPL film last year, the pressure was back on to do another winner. We had Greenpanel toss us a product (Greenpanel Water resistant HDWR) that started off an explosion of fun ideas. But finally, we honed in on a film-in-film technique that uses Delhi Capital players to do what they’re best at – bloopers!”.

Arvind Joshi – VP & Head Marketing, Greenpanel added, “In collaboration with L&K Saatchi & Saatchi, our creative partners, we’ve unveiled a fresh perspective on Greenpanel’s dedication to quality in our newest TVC. Showcasing the unique attributes of our water-resistant HDWR boards through a behind-the-scenes approach, we’re reinforcing Greenpanel’s industry leadership and furthering our evolving brand story.”

The TVC will be aired on over 20 television channels and streamed on OTT platforms, ensuring widespread visibility across both traditional and digital platforms. With a single ad crafted for maximum impact, Greenpanel aims to captivate audiences and reinforce HDWR as the ultimate choice for water-resistant panel solutions.

Credits

Chief Executive Officer: Paritosh Srivastava

Group Chief Strategy Officer – Snehasis Bose

Chief Creative Officer – Rohit Malkani

Executive Creative Director – Debanjan Basak

Creative Director (Copy) – Neha Banga

Creative  Director ( Art) – Sunil Bhandari

Brand Associate (Planning) : Digvijay Dubey

Executive Vice President – Hindol Purkayastha

Sr. Vice President – Amitabh Sreedharan

Associate Vice President – Benny Thomas

Associate Brand Director – Paras Talwar

Brand Services Associate – Mushkan Deora

National Films Head (Publicis): Jiggy (Jignesh) Maru

Executive Producer (Agency):  Rahebar Sonawalla