As India is facing air pollution and heatwaves, Greenply Industries Limited, India’s largest interior infrastructure company has come up with the Zero Emission plywood. The main motive of this new product is to convey the need and importance of green and healthy life.
In our daily life, we only ensure that our furniture is strong or not, but we will not pay attention for our families are safe with pure and healthy AQI. AQI is a yardstick that measures the air quality. Higher the AQI value, the greater the level of air pollution and the greater the health concerns. So AQI value should be between 0-50 which indicates good air quality. Formaldehyde is a substance that is used in the manufacturing of industrial resins and adhesives for bonding plywood. It is a dangerous substance used in furniture. To get rid of it Greenply has introduced a range of Zero-emission plywood which reduces Formaldehyde inside the house.
As a part of its campaign to create awareness about selecting the right type of plywood, the company released a TV commercial featuring Boman Irani last year. To reach the consumers the company has partnered with many leading FM channels across 26 cities that give the information through sponsorship tags, radio spots, trade, and influencer engagement nuggets, and they are also sending pop-up notifications to target end consumers. And celebrity category influencers like Dia Mirza and well-known architects like Ashish and Sanjay Puri have shared their experiences through social media.
Greenply company is offering real-time AQI ads on the Gaana App and has installed Zero-Emission Bus shelters in the National capital with their new environmentally friendly plywood. And the bus shelters contain air purifying plants that help the passengers to breathe clean and protect them from outdoor pollution and it shows the real-time AQI.
This awareness campaign has already reached over 1 million households. Managing Director of Greenply Industries Mr. Sanidhya Mittal comments that they wanted to communicate the need of choosing the safe and healthy building materials for interiors, and told that they wanted to engage the audience and narrate it through relevant, unique, and meaningful ways which increase the brand recall.
Follow and connect with us on Facebook, Linkedin and Twitter
