India, August 2022 – Grey Goose’s “House of Change” is a specially curated multi-faceted series that focuses on providing expertise to bartenders to help them go beyond their bartending skill sets. The program aims to set them on a journey to discover a clear, defined, and purposeful career in mixology. In its effort to give back to the community that has been supporting the brand for so long, Grey Goose is all set to revisit another series of scouting and celebrating India’s behind-the-bar talents. With its fourth edition on the horizon, the ever-evolving “House Of Change” program by Grey Goose will collaborate with the Singapore Tourism Board to create an experience that brings the program to a higher level.
Adtnu Tiwari, Senior Brand Manager, Premium White Spirits, Bacardi India Private Ltd., says, “Grey Goose’s “House Of Change” initiative has come a long way. From a nascent stage to now entering its fourth edition, the program focuses on providing value to the mixology community by strengthening their foundational skills. We aim to propel, encourage, and inspire the creative geniuses behind the bar by setting forth an engaging series of experiences and providing a platform for emerging mixologists. With The Singapore Tourism Board coming on board as a collaborator, the experience will surely be elevated.”
Singapore, known for its lifestyle, events and entertainment scene, was a natural choice for this partnership as it is a treasure trove of vibrant bar and cocktail cultures. The city boasts of some of the top tier bars that have been on the list of Asia’s 50 Best Bars. The partnership with Singapore Tourism Board will scale up this year’s edition, making it bigger than before. With some of the best bars in India enrolling for the program, Grey Goose will appoint mentors across the bar industry that specialise in the trade of Entrepreneurship, Content Creation, Grooming and Styling, Travel and Luxury.
These mentors will impart a few tricks of the trade and conduct masterclasses and training sessions. The second phase of the program will evaluate the candidates through observation of skill sets acquired during the masterclasses. Finally, a selection of 8 bartenders will be rewarded with a trip to Singapore to further ignite their passions and be inspired by their counterparts and mentors from Singapore.
Speaking on being a part of the “House Of Change” 2022 programme, GB Srithar, Regional Director, India, Middle East, South Asia and Africa of Singapore Tourism Board, said, “Singapore’s reputation for its vibrant and eclectic bar and cocktail culture has been growing and many travellers are able to enjoy the diversity in lifestyle experiences. Home to some unique speakeasy cocktail bars, boutique beer stalls and high-end lounges, 12 of Asia’s 50 Best Bars are in Singapore. We are excited to partner with Grey Goose in its “House Of Change” initiative as this resonates
with our brand identity of ‘Passion Made Possible’, fuelling the passions of some of India’s best bartenders with a Singapore connection.”
The fourth edition of “House of Change” aims to grow and encourage more mixologists to put their best foot forward and realise their creative potential and dreams. #HouseOfChange #GreyGoose.
