Friday, 3rd February, 2023: This WORLD CANCER DAY (4th February), Netmeds, the online Indian Pharmacy, is celebrating courage through the true story of Anchal Sharma, a Cancer Fighter.
The film conceptualized by GREY group India is based on the true story of Anchal Sharma called, “The Girl in Red Lipstick”. The film aims to spread a very crucial message for cancer fighters and caregivers- #SilenceCancerNotTheFight
Anchal Sharma, a cancer fighter, used red lipstick as her weapon to find courage and fight the struggles of cancer treatment. Not only did she keep her head held high, but also used the lipstick to spread her positivity among other fighters. The bright hue on her beaming smile is what stood out for everyone around her as a constant reminder to not give in and keep fighting.
When it comes to spreading awareness about cancer and delivering genuine Oncology medicines, Netmeds serves as a reliable care partner. This film successfully sheds light on the fight against cancer and celebrates the fighters and their strength and courage to move on.
Speaking about this film, Sandipan Bhattacharyya, Managing Director & Chief Creative Officer, GREY group India said,”In Anchal’s story we saw something that could truly inspire everyone who takes on cancer. It’s a story that needs to be shared so we all can get a bit of her courage and that incredible zest for life.”
Shantanu Saha, Chief Marketing Officer, Pharma Business, Reliance Retail, said, “The thought behind this film stemmed from the fact that Netmeds, as an empathetic intermediary between the care receiver and the care giver, has so many humane stories to tell. These stories are stories we are exposed to on a daily basis. Stories that come back to us from our delivery staff, our customer service staff and from our own networks of friends, colleagues and family. Why not share a few of these stories of healing, courage, wellness & hope with our audience, through the medium of short stories with real life protagonists. This World Cancer Day, we share the story of Anchal Sharma. A story of sheer grit, positivity and the willpower to want to live life and spread hope, on her own terms. It sits well with our Brand Purpose, which is to provide genuine medicines, at a reasonable price and on time, to the care givers and care receivers who buy from us. By doing this, we attempt to help deliver, in our own small way, wellness and hope to everyone across the whole nation. We are after all ‘India ki Pharmacy’.”
