Gritzo, a brand of healthKart and a personalized nutrition drink for kids has rolled out a digital film featuring renowned TV actress, Rupali Ganguly, and her nine years old son Rudransh. Through the film, the company aims to promote its personalized nutritional drinks for children and the importance of balanced meals for kids while they are growing. The film highlights every parent’s challenge of understanding the nutritional requirements of their children and making them future-ready.
The digital film will be amplified across all digital platforms like Instagram, Facebook, and YouTube.
The film conceptualized and internally by the team depicts Rupali Ganguly’s challenge to give his son the finest nourishment in an age of adulteration. She explains the importance of receiving a balanced diet and proper nutrition for kids during their growing period. She believes that with the changing world and the evolution of new living styles, kids’ dietary needs have also changed.
Rupali Ganguly earned recognition with her role as an ideal mother in the television serial, Anupama and is a proud working mother.
Commenting on her association with Gritzo, Rupali Ganguly said- My favorite role both on screen and off screen is that of a mother. As a working mother, I have to be conscious about making the right choices when it comes to fulfilling the nutritional requirements of my nine-year-old kid, Rudransh. To ensure that my child gets the right amount of all the essential minerals for his proper growth, I always keep track of his nutritional intake. However, ending all my woes, Gritzo Supermilk has allowed me to choose a personalized super milk for my son based on his health and age. Gritzo provides my son with all the essential macro and micronutrients necessary for healthy development.
Speaking about the association, Subhadeep Dasgupta, Business Head at Gritzo said- Gritzo is India’s first-of-its-kind brand in the personalized nutrition drink for children and has emerged as a trusted partner in parents’ journey of raising their kids with proper nutrition and nourishment. We are extremely excited to welcome Rupali Ganguly to our Gritzo family. Rupali has been one of those partners who has shown immense trust in Gritzo. We express our heartfelt gratitude to Rupali for working with us and showing her enormous trust.
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