The service industry is India’s most booming industry. It employs the largest number of people and is by far the largest industry in India. With the rise of fierce competition in all fields companies that help other companies to grow in their respective industries have sprung up. This is exactly what GroupM’s specialized agency, Motivator, hopes to target. The media agency, driven by its vision to become a Go-to-Market agency that offers all the digital services that new and emerging businesses and brands require, has launched its full-funnel eCommerce solution.
It is said that Motivator is one of the fastest-growing agencies within the GroupM eco-system with more than 50 clients, both in the domestic and international domain across 5 offices, and that its eCommerce full-funnel solution would improve its relevance and effect on the marketing marketplace. This end-to-end eCom solution enables customers to gain insight into eCommerce intelligence and strategy, marketplace onboarding, eCommerce presence, and operations management along with media commerce. Mausumi Kar, Managing Director for Motivator India said that the eCommerce agency environment is fragmented into 2 parts- the media commerce space which is dominated by large media agencies, and the non-media eCommerce services space, which is very scattered with a large collection of small boutique agencies and in-house teams running the show.
Soothe healthcare, a personal care products company is the first company that has seen success after partnering with motivator. Saahil Dhariya, Managing Director for Soothe Healthcare, said that as a company, they keep a flexible and agile approach to reach their customer base. He also said that the pandemic has given an opportunity for them to test the waters with eCommerce as a platform and Motivator is a trusted partner for them to dive into this endeavor with. It is reported that Motivator will now also manage the Soothe Healthcare platforms across different eCommerce platforms. It will be noted that from 2019, Motivator managed the online and offline media business for Soothe healthcare. The new alliance will allow Motivator, with a full-funnel view, to further scale up its integrated marketing strategy and build long-term brand value.
