KUALA LUMPUR, 18 March 2025 – As Malaysians prepare to celebrate Hari Raya Aidilfitri, Shell Malaysia is embracing the spirit of togetherness with specially designed Raya packets, created to add a touch of nostalgia and joy to festive giving.
The custom Raya packets feature a vibrant illustration that captures the warmth and energy of a traditional Malaysian town during the festive season. Along the lines of the current campaign series, GrowthOps has designed Shell’s Raya packets with intricate detail. The artwork showcases Roger Hensem on one of his signature adventures, weaving through a lively landscape filled with local elements—traditional roadside stalls, a bustling marketplace, and familiar road signs, all paying homage to the unique cultural tapestry of Malaysia.
“This year, we’ve worked with Shell Malaysia to bring the festive spirit to life with a vibrant illustration that captures the warmth and joy of Raya. Featuring Roger Hensem on one of his signature adventures through a bustling Malaysian town, the illustration blends tradition with a touch of fun—perfect for sharing blessings in style,” said Chris Greenough, Regional Head of Creative Services at GrowthOps Asia.
Raya packets celebrate the cherished tradition of duit Raya—the act of gifting money in festive envelopes, symbolizing blessings, gratitude, and generosity. These exclusive designs are a stylish and meaningful way for Malaysians to embrace the spirit of giving while connecting with the community.
