October 20th, 2022, India: Gujarat Titans have joined hands with the licensing brand “Shop The Arena” to commercially launch its Streetwear Collection. The collection was showcased at the FDCI x Lakme Fashion Week on October 14th, 2022 and is designed by Kanika Goyal under her own fashion label. The collection will be available for the Titan Fans to purchase on www.shopthearena.com, and GT Shop (Shop.gujarattitansipl.com)
Arvinder Singh, the CEO of Gujarat Titans said, “Gujarat Titans moved into a new realm of fan engagement with the launch of our streetwear collection. In partnership with Shop The Arena – we want to ensure it reaches all the fans and they have the opportunity to don the collection of the Gujarat Titans.”
Harsh Agarwal, co-founder of Shop The Arena said “We are proud to partner with the latest Tata IPL Champions, Gujarat Titans, to bring this unique collection for cricket fans. The collection will have premium fabric, prints and immaculate stitching techniques to bring to life Kanika Goyal’s vision for the broader fan base.”