Hansa Research has been providing insights and analytics to clients in more than 77 countries for more than 40 years. GCR is the first Indian insights and consulting firm to purchase a firm situated in the United States (formerly called Gartner Custom Research).
The multinational corporation, which is based in India and has offices in Germany and the United States, began operations in Singapore in early 2020.
Hansa Research engages with clients across several industries with a variety of packaged and custom products, focusing on innovation and value addition to assist clients in making informed decisions.
Hansa Research’s services are equivalent to the best in the industry, having done some ground-breaking work that has become industry standards in India, such as the Indian Readership Survey, Household Potential Index, and Indian Outdoor Survey.
The company is a pioneer in the use of technology, whether it was Computer Aided Personal Interviews (CAPI) a decade ago or AR/VR-based solutions today, thanks to its focus on innovation. The in-house mobile panel, Hansa Cheetah, features India’s largest digitally equipped panelists.
In addition, the company has earned multiple industry awards for cutting-edge and actionable research and is a member of international organizations such as ESOMAR.
Hansa Research CEO Praveen Nijhara said that Bangladesh is a growing market with tremendous potential. Along with physical proximity, there is a lot of synergy between India and Bangladesh. Over the last five years, they have conducted brand, advertising, consumer, and customer experience (CX) research in this area for both global and local brands.
Bangladesh plays an important part in their growth strategy, and they believe the time has come to establish a local presence in order to better serve their clients.
The firm has a lot of experience in market research and consumer insights. They have assisted in the creation and implementation of action plans for a variety of stakeholders across multiple businesses.
For clients searching for a full research partner, they offer the agility, experience, technology, cost competitiveness, and talent to create end-to-end solutions. They are excited to engage with all their clients and assist them in expanding their businesses.
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