Kellogg launches a new campaign with a heartwarming gesture for the mothers who find it hard to spend time with their children.
Mornings for mothers with school-aged children are chaotic, there is no time to spend quality time with the kids since they are rushing to prepare tiffins and make breakfast for the kids.
In collaboration with Ogilvy, this multilingual and multi-media campaign was created.
With this latest campaign ‘Har Subah Breakfast Se Badhkar’, the brand shows how mothers can spend some time with their kids by choosing a convenient breakfast option.
The central idea is that a bowl of Kellogg’s breakfast, combined with a mother’s time and guidance, can help kids achieve their full potential every day.
Kellogg’s breakfast offers convenient nourishment, allowing the mother to spend more time with her children in ‘Nourishing They’re Great’.
The brand had conducted ethnographic research with working women and homemakers around the country to understand how hectic mornings in their homes are.
The research discovered that mothers’ mornings are compromised because they are busy in the kitchen with household chores.
While she struggles to ensure that a very essential component of her life, breakfast, is taken care of.
Another very important aspect of her life, her time with the children, is jeopardized.
The campaign is a practical advantage that can make a big impact on both the mother and the child’s life.
“Our purpose is to Nourish India’s Great through our people, products, and communities,” stated Sumit Mathur, Director Marketing, Kellogg South Asia.
He also added that they kept committed to their aim in the ad film and built the message based on the same.
The core idea is to give nutrition-seeking mothers, a convenient breakfast on time-pressed mornings so that they can accomplish more with their time.
This helps them to reinvest that time with their family in various ways.
He further stated that such development is not just physical, but also holistic, and it might be the key to unlocking a child’s potential.
“The Kellogg’s marketing team came to us with a great insight,” said Prem Narayan, Chief Strategy Officer of Ogilvy India.
It is a fact that a healthy breakfast is essential to a successful day, however, there is another factor that is significant; some precious time with mom in the morning, he remarked.
The film shows how to create pockets of free time that can help mothers to spend more time with their kids.
In a busy morning, nutrition and time with mom are the perfect recipe for a great day, Kellogg’s finest offers both.
It is easy to prepare, freeing up valuable time for moms while yet providing the nutrition they require from their first meal of the day.
He also added that the campaign accurately identifies the need that Kellogg’s provides.
They hope that both mothers and kids can enjoy great mornings and breakfast with Kellogg’s.
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