Gurugram, 12th November 2024: Hashtag Orange has entered a partnership with Sai International Pet Products Pvt. Ltd. to manage the presence of JerHigh, Charoen Pokphand Foods’ premium pet food brand, in India. Renowned as the leading pet treat provider in India, this flagship brand embodies the philosophy of “Feed me with love,” emphasising the quality and care that pet owners seek for their beloved furry companions. It also highlights the importance of nurturing pets with wholesome and nutritious treats.
In collaboration with SIPP, the exclusive importers and distributors of JerHigh in India, the 360° integrated marketing agency has set two primary objectives: to raise brand awareness and to shift consumer behaviour. Their aim is to encourage pet owners to see treats as important planned purchases, like pet food, instead of impulse buys during visits to local pet stores. This strategic approach is designed to ensure that pets receive the love and care they deserve through thoughtful feeding choices.
Hashtag Orange’s partnership with SIPP encompasses a robust, full-scale mandate. The Gurugram-headquartered agency, which believes in boldly challenging industry norms and charting new territories, will oversee all facets of the premium pet treat brand’s marketing strategy. This includes social media management, creative development, retail activations, print advertising, performance marketing, website development, and SEO management. Designed to amplify brand awareness, their comprehensive strategy will help JerHigh connect deeply with pet owners across India and make a lasting impact.
Mukesh Vij, Founder of Hashtag Orange, expressed his enthusiasm for the new partnership, stating, “We’re genuinely excited to partner with JerHigh and SIPP. Their dedication to providing the best treats aligns perfectly with our values. Our goal is to create a strong brand presence that connects emotionally with pet owners, emphasising the importance of quality treats in a pet’s diet. By encouraging the target audience to view treats as thoughtful purchases, we can enhance the overall pet care experience.”
Pankaj Khatri, Founder of Sai international Pet Products Pvt. Ltd., added, “With Hashtag Orange on board, we are confident that their expertise will significantly enhance our reach in the Indian market. At SIPP, we believe in a vision where excellence meets pet well-being, which aligns perfectly with our goal of positioning JerHigh as a testament to the love we share with our pets. Together, we will educate consumers on the importance of choosing the right treats and making informed decisions that benefit their four-legged family members. This partnership marks an exciting chapter for JerHigh in India, and we look forward to what lies ahead.”
