Delhi, India, 11th December, 2024: Hashtag Orange, a leading digital-first agency, has recently secured the integrated media mandate for Ilumina Health. This comprehensive mandate includes branding, creative strategy, social media, SEO, media planning, and technology solutions, marking a significant step in supporting the healthcare solutions firm’s mission to revolutionize healthcare access and personalization through innovative services and compassionate care.
With a core focus on preventive healthcare, Hashtag Orange is committed to creating campaigns that not only raise awareness but also empower individuals to prioritize their wellness journeys. By weaving creative storytelling with strategic communication and leveraging data-driven insights, the agency aims to make preventive care the cornerstone of its approach, inspiring healthier lifestyles and encouraging proactive health management
Ilumina Health champions the cause of preventive healthcare by simplifying access to essential services and equipping individuals with tools to make informed decisions. From preventive screenings to advanced treatments, their offerings cater to every stage of patient care. With a streamlined claims process and responsive customer support, Ilumina Health ensures a seamless experience while fostering lasting connections through innovative wellness solutions.
By blending cutting-edge technology with a compassionate touch, Ilumina Health bridges the gap between patients and medical professionals, making preventive care more accessible and inclusive for all communities.
The integrated media mandate highlights the importance of leveraging advanced tools to drive impactful communication and service delivery. From improving search visibility with SEO to crafting engaging media campaigns, Hashtag Orange’s strategies are designed to amplify the reach and influence of Ilumina Health. The goal is to position the brand as a leader in preventive and personalized healthcare, staying true to its mission of making high-quality care accessible to everyone.
Mukesh Vij, Founder of Hashtag Orange, shared his excitement about the new collaboration, “Ilumina Health is on a remarkable journey to transform healthcare. We are honoured to be part of this endeavour and are committed to creating impactful, cohesive campaigns that resonate with their audiences. By combining creative storytelling, robust digital strategies, and data-driven insights, we aim to elevate the brand to new heights while championing the importance of preventive care.”
Dr. Pushpendra Singh, Co-founder and COO of Ilumina Health, expressed enthusiasm about the partnership,“Our mission is to make healthcare not only accessible but also deeply personal. Preventive healthcare is a key pillar of this mission. Hashtag Orange brings a perfect blend of creativity, strategy, and technology that aligns with our vision. Together, we aim to redefine how people perceive and experience healthcare, making prevention a priority.”
Ritesh Panwar, Co-founder and Country Head of Ilumina Health, added, “The healthcare industry is rapidly evolving, and to stay ahead, it’s essential to innovate not just in our services but also in how we communicate with our audiences. With Hashtag Orange’s expertise in branding and their focus on promoting preventive healthcare, we are confident they will play a key role in helping us achieve this.”
This partnership showcases Hashtag Orange’s ability to deliver customized, innovative strategies while contributing to the broader mission of advancing preventive healthcare. For Ilumina Health, it marks a pivotal opportunity to empower patients, engage communities, and set new standards in healthcare accessibility and quality.
