Carl Buddig & Company, known for its rich family-oriented legacy and dedication to quality, has found a fitting partner in Havas as their marketing agency of record. This collaboration goes beyond traditional business arrangements; it is a union of shared values and vision.
With a history spanning four generations, Carl Buddig has always prioritized authenticity and trust—qualities that resonate deeply with its loyal customer base across North America. Realizing the need to adapt to changing media landscapes and consumer expectations, the company chose Havas for their unique blend of creativity, technology, and innovative strategies.
Matt Barlow, VP of Brand and Commerce Marketing at Carl Buddig, emphasized the importance of the partnership, saying, “Our commitment to producing top-notch products and preserving our family values has been central to our growth. Partnering with Havas, an agency that mirrors these values, empowers us to elevate our brand and connect more meaningfully with consumers.”
Havas is equally thrilled to join hands with Carl Buddig, with Greg James, CEO of Havas Media Network North America, expressing their alignment with the company’s goals. He explained, “Our expertise in integrating media, creativity, and technology allows us to craft strategies that not only boost Carl Buddig’s brand but also foster genuine connections with its audience.”
As this partnership takes shape, their first campaign, set to launch in Summer 2025, promises to be more than just marketing—it will be a heartfelt extension of Carl Buddig’s enduring legacy.
