Arun Kumar Rao has been named as senior vice president of Havas Sports & Entertainment, the sports & sponsorship division of Havas Media Group India, in order to further develop its capabilities and support ambitious expansion. His base of operations will be Gurgaon, and he will answer to R.
Venkata Subramanian, President of Investments and Head of Havas Sports. The Havas Sports & Entertainment vertical, which gives customers unmatched opportunities by combining bespoke sports solutions with access to high-value media and sponsorship, was relaunched earlier this year by Havas Media Group India. In addition to developing sports and entertainment-based IPs, managing sporting talent, and producing and collaborating on exclusive events, the team offers sponsors strategic and creative media solutions for asset identification, allocation, and maximizing returns from media investments.
CEO of Havas Media Group India, Mohit Joshi said -“Sports are a key industry driver for Media & Marketing, and we want to lead this market by helping media rights holders maximize the value of their properties, forge more successful alliances with established & up-and-coming brands, and co-create novel engagement opportunities for brands. To do this, we offer integrated media solutions that include digital, in-person, and on-air experiences, which will help brands maximize profits and meaningfully engage audiences. Arun is a welcome addition to the Havas Family, and I look forward to Venkat and the team taking Havas Sports & Entertainment to even greater heights.”
Venkata Subramanian, President – Investments & Head – Havas Sports, Havas Media Group India added “We are seeing a multi-fold increase in sports marketing and brand sponsorships because of Havas Sports & Entertainment‘s revival and a slew of large and emerging sporting events in India. Arun’s extensive experience will broaden the vertical and speed up our expansion objectives.” “I am ecstatic to be a part of the Havas Media Group India team and to have the chance to increase Havas Sports & Entertainment’s knowledge of sports marketing and sponsorships. With Havas, I’m anticipating a fantastic inning. Arun Rao stated. Arun has more than 20 years of experience in a variety of jobs, and he has a wealth of knowledge in sports marketing and sponsorships, media ad sales and marketing, strategic marketing, DTH, and digital sales, business development, and the creation and acquisition of digital content. He has worked as a freelance consultant, advising businesses, start-ups, and sports organizations on how to set up their marketing and sales strategies and generate income through sponsorships.
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