Havas Media India synergies with Innocean worldwide and The TVF (The Viral Fever) rolled out a digital-first smart campaign for Hyundai’s Grand i10 NIOS.
Keeping pace with its innovative brand’s communication strategy, Hyundai collaborates for the comeback of the popular family web series of India ‘The Aam Aadmi Family Vacation Special’ season 3, a TVF Originals. The actuality of being the first family web series, their aspirations and hardships are well-portrayed by the characters as easily get going personalities yet realistic manner, bestow it as new-age perspective.
Season 3 unravels the story of a middle-class Indian family, exhibiting their everyday conflicts that a family face and their journey in direction of buying their family’s first car. In the season besides being centering on integrating its brand’s messaging their features also highlighted the features of the i10 NIOS-comfort, convenience, and flexibility of owning a car, for a commoner in today’s dynamic new-age world.
Speaking on this occasion Tarun Garg, Director of Sales & Marketing for Hyundai Motor India said “As an innovative brand Hyundai is always looking for platforms to connect with our audiences in the most unique ways. This collaboration is an example of Hyundai’s commitment to make stronger connections with our customers and be a neighborhood of their daily experiences. ‘The Aam Aadmi Family’ perfectly weaves within the brand’s ideology of Smart Cars for Smart Indians. We truly believe that the Grand NIOS with its segment-leading features and technology is the perfect choice for the smart millennial customers.”
On this collaboration, Vivek Srivastava the Joint MD of Innocean Worldwide India stated that “With the dominance of the digital screen in the engagement matrix of brands with consumers, the content-based integrations became an integral part of communication outreach. This initiative with TVF for Grand i10 Nios may be a living testimony to the present new strategic normal. The Aam Aadmi Family series not only helps us embed our client’s message within the digital milieu, plus it does so during a very relatable family context.”
