Havells India Limited, a number one Fast-Moving Electrical Goods (FMEG) and consumer durable firm, has launched a replacement campaign to celebrate inspiring stories of individuals who have overcome barriers and difficulties to banish darkness from their life. As a part of the campaign, the corporate has launched a video series called #LetsEndDarkness (LED) Talks, during which these heroes share how they overcome obstacles and banished darkness.
Individuals can rise to their full potential despite the obstacles they face and grow beyond the constraints of their existing circumstances if they’re determined. this can be the central concept behind the campaign concept.
The brand’s goal is to portray these people’s success stories by sharing their true narratives while highlighting five heroes whose lives are beautifully restored through persistence and fervor. It explores the victories of individuals who took charge of their lives and rose above the darkness.
Smriti Mandhana established herself because the first female cricket player in India in an exceeding sport that’s often believed to be dominated by men to compete in the Paralympic Games, athlete Deepa Malik became the primary Indian woman to induce obviate the darkness in his life, photographer Vicky Roy, a ragpicker at the national capital terminus, studied photography. Dr. Ruth John Paul was a lady who altered herself after being born in an exceeding shape. At the country’s first transgender clinic, she has worked her high to the position of the first physician. Despite her unhappy marriage, Pooja Dasgupta, one parent, has moved past it. Despite the unexpected obstacles, she successfully raised her child alone and came out stronger.
The influencer’s voiceover plays within the campaign video’s start gloomy screen before it transitions to a frame of sunshine and illumination after they start narrating their story. The videos are shot in long-form stories for the website and a crisper short format for social media channels. The video series is going to be promoted on digital platforms and run for six weeks across all social media sites, including Facebook, Instagram, and YouTube.
Mr. Rohit Kapoor, Executive vice chairman, Marketing Havells India Ltd., commented on the launch of the new campaign, saying, “The campaign thought of ‘LED Talks’ aims at taking the position and thought leadership within the sector, which is beyond product and feature-based advertising. We are glad that Smriti Mandhana’s first campaign video has received over 118,000 likes since it was posted on her Instagram account.
The campaign is one more step within the creation of remarkable storytelling which will help coherently communicate the brand’s narrative for transition with LED (light-emitting diode) to a full other proposition where the three letters of ‘LED’ symbolize ‘Let’s End Darkness.”
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