National, 23rd August 2023: Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) company announced its latest campaign #RishtonKiGrooming to celebrate the joyous festival of Rakhi. At the core of this campaign lies the celebration of the cherished bond and profound affection that siblings share, emphasizing how Raksha Bandhan presents the ideal opportunity to express a meaningful gesture of love and care from Havells personal grooming range.
The new ad beautifully captures the playful relationship between a brother and sister in which the sister curiously asks her brother about the gift. To her delight, he surprises her with a box with cherished childhood photographs, eventually revealing a Havells Brush Straightener as the main gift. The heartwarming video showcases their affectionate banter and concludes with the sister’s happiness evident as she appreciates the surprise, he has presented to her.
Talking about the campaign, Mr. Deepak Bansal, Executive Vice President – ECD, Havells India, said, said, “We are thrilled to introduce the #RishtonKiGrooming campaign as we approach the festive occasion of Raksha Bandhan. Our personal grooming essentials are not just products; they represent the care we put into nurturing relationships. This campaign reflects our commitment to celebrating the moments that matter and enhancing the joy of festivals with meaningful gestures.”
Commenting on the launch of the new campaign, Mr. Rohit Kapoor, EVP – Brand Marcom, Havells India, said, “Siblings share a bond like no other, and the latest campaign #RishtonKiGrooming aims to capture the essence of that affectionate relationship. From making fun of her to constantly driving her crazy, brothers take pride in pranking their sisters. However, all pranks and fun aside, a brother wouldn’t leave any stone unturned to gift his sister a world of happiness. This Raksha Bandhan don’t forget the importance of #RishtonKiGrooming and pick a gesture of love & care from Havells personal grooming range.”
Mr. Barin Mukherjee, Co-Founder, and CEO – Digital Refresh Networks said, “The campaign #RishtonKiGrooming is perfectly timed for Raksha Bandhan celebrations. The brand wanted to connect with a younger audience for the personal grooming category and through this campaign, we were able to craft an emotional narrative that amplifies the deep connection shared among siblings, especially between brothers and sisters. The campaign seamlessly showcases the brand’s role in enhancing these cherished relationships during this significant occasion”.
The campaign is live and is being promoted on all major Digital video platforms (YouTube + IG + Facebook + Inshorts) and Havells’ social media handle.
Link to Ad Film: https://www.youtube.com/watch?v=7lwSyUFPn8A
