Increased greenhouse gas emissions as a result of India’s rising energy consumption, as well as the country’s future reliance on fossil fuels for energy security, have sparked severe environmental worries.
India, as a growing country, has a significant chance to accomplish its growth goals while using the least amount of energy possible. Energy efficiency is becoming a more important component of global energy transition policies.
Buildings that are poorly planned consume more energy per unit of construction space. Inefficient buildings make residents uncomfortable, necessitating the purchase of more appliances to improve their well-being.
Havells India Limited has launched a new campaign to promote its induction-based heat transfer technology-powered Magnatron Water Heater. The ‘Shower that Saves Power’ marketing emphasises the advantages of induction heat transfer technology.
Magnatron water heaters use Induction Based Heat Transfer Technology to operate without the use of a heating element. This aids in the rapid heating of water, resulting in significant energy savings. The campaign, which was conceptualised by Mullen Lintas Delhi, is based on the imagined impact that Havells Magnatron’s energy savings could have.
The ad, which is based on a simple yet uplifting idea, highlights the good impact that a ‘power-saving shower’ could have, thanks to the benefits of Induction Heat Transfer Technology.
The stories connect two persons in seemingly disparate situations, where the benefits of one person’s use of Havells Magnatron accrue to the other. The idea that a simple act of using Havells Magnatron for hot water can accomplish so much more and light up someone’s hopes is reinforced.
Induction heating provides an appealing combination of speed, consistency, and control for many modern manufacturing operations.
Havells is the first company in India to use Induction Heat Transfer Technology (iHTT). Its goal is to establish a new section within the Water Heater category that is distinct from the current heating element-based heating technology.
Havells Water Heaters’ bigger promise of ‘Shower That Saves Power’ is bolstered by the iHT Technology, which heats water super-fast and saves electricity. Ravindra Singh Negi, Havells’ President of Electrical Consumer Durables, added this.
The campaign will be promoted on television and through other offline platforms.
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