The largest private sector lender in the country is back with its festive campaign. The HDFC Bank Festive Treats 2.0 is awaiting customers with exciting offers. The much-awaited campaign is brought back by Kinnect, the social media and digital creative agency for HDFC Bank.
Customers can now shop remotely or get a loan instantly with the advancements in the digital platforms brought in by the pandemic. There was a lot of pent-up demand for shopping as customers stayed home and have adjusted to the new normal. The 2020 festive season revived demand in some areas despite the uncertainties. With this insight, HDFC Bank launched Festive Treats 2.0 with the ethos of “Now All Is Possible”. Even though there demand to rise, enough fund was not available to meet all demand. Many banks provided offers and cashback, but HDFC has risen to the occasion by enabling and providing funding including EasyEMI and loans, for the purchases also
Together with Kinnect, HDFC Bank last year amplified Festive Treats by capitalizing with the #AddAnAd campaign on influencer ads of almost every other brand on Instagram. Almost every Instagram influencer ad was followed with an HDFC Bank story on how to purchase that product with an offer from HDFC Bank Festive Treats. This year the bank has taken it to the next level by enabling the consumers to buy products showcased on Instagram stories by opting for EasyEMI options or loans. These products include gadgets, bikes, homes, and cars. This shows the range and vastness of the offers provided by the bank, thus carrying forward its message of Now All is Possible.
The campaign started with a burst of influencer images highlighting that with the HDFC Bank Festive Treats it’s super easy to buy everything on the shopping list. The burst called attention to the bank’s more than 1000 offers on cards, EasyEMI, and loans. The striking 3-D quality and visual cohesiveness helped in brand recall.
The Festive Treat loan offers are available on personal loans, car loans, gold loans, loans against securities, loans against securities. Attractive CashBacks are available on activating credit cards, customers can earn a reward on every money transfer through HDFC Bank Debit or Credit Card.
