A new digital campaign was launched by HDFC Life that focuses on the role of Unit Linked Insurance Plans as part of a prudent financial plan. The campaign exposes the falseness of the commonly held myths surrounding the ULIP category and supports the unique features of the HDFC Click2Wealth plan which they believe would become an attractive proposition for the customer to achieve diverse life goals. The brand aims to change the way the consumers look at ULIPs through the central message of ‘#SirfSafeNahiSmartBhiBano’.
HDFC Life Click2Wealth is a product that offers dual benefits to the customer which are investment and protection to the customer and also gives service to the customer needs through features like Loyalty Additions to Fund Value, Free Fund Switches across 10 funds, Return of Mortality Charges, and many more. The campaign consists of two short films and one main film. It features two characters Meet and Jeet. When it comes to their lifestyle Meet and Jeet have opposite viewpoints, with Meet say he has doubts about investing in a unit-linked insurance plan and Jeet have doubts in a light-hearted manner by delicate weaving HDFC Life Click2Wealth’s benefits into the narrative. The EVP-E-commerce and Digital Marketing, Vishal Subharwal commented that customers can invest by ULIPs in a disciplined, systematic across the range of asset classes and protecting the downside with a life insurance cover and meet their life goals.
Through the HDFC Life Click2Wealth featured in the campaign, they want to bust the myths surrounding ULIPs which impact purchasing decisions. HDFC Life Click2Wealth is featured as a feature-rich product that offers the customer many benefits to create long term income streams and wealth. To ensure maximum reach and visibility the campaign is to be promoted through YouTube, digital platforms, and social media channels. HDFC Life is also considered one of the leading life insurance companies. This new creative idea in these crucial times is what customers want since this could change the pace of their lifestyle. This new campaign could make customers knowledgeable about the current marketing system. The campaign could lead to significant growth in the marketing characteristics of the company.
