HDFC Life Insurance Company Ltd is a long-term provider of life insurance in India. The company is headquartered in Mumbai and is offering individual and group insurance services. This company is a joint-venture of Housing Development Finance Corporation Ltd which is one of India’s leading housing finance companies and Standard Life Aberdeen which is a global investment company. HDFC Life currently operates with more than 420 branches in 980 cities and towns in India. The company distributes its products through various channels that consist of insurance agents, Bancassurance partners, Insurance brokers, and an online insurance platform.
HDFC, one of the leading insurance companies has set an objective to encourage people to buy insurance through online platforms same as everything else. It is a well-known fact that every category in every industry and market has gained a lot of attention through digital platforms and has also seen the online evolution from clothes and food to fitness and utilities. As every category entered into an online business, HDFC too thought of offering their services online. To achieve their goal of providing insurance online, HDFC partnered with Logicserve Digital, which is one of the leading digital transformation company and launched a digital campaign titled ‘Ye Sahi toh Life Insurance online kyu nahi’. The campaign has starred Manjot Singh. It is aimed at encouraging the shift to change their life insurance buying process to online just like any other product.
Digital media has penetrated almost every aspect of our lives in terms of looking up the plot of a movie or checking out the restaurants, in a very short period. Many sectors have shifted to online platforms but there was an exception to this change –the insurance sector. There is always a sense of hesitation to go online and the task is to bring change in buying pattern. Starring a notable actor Manjot Singh, these 7 super short films of each 20 seconds duration were launched on various platforms. These ads will take people through daily scenarios where our protagonist finds himself in a difficult situation where online medium helps in resolving that issue. This campaign has set relatable content before coming to the theme of the campaign.
