Conceptualised by Schbang, HDFC Life encourages individuals to retire on their terms by promoting early planning for a future characterised by financial freedom.
HDFC Life takes a stride in transforming the conversation on retirement planning with the launch of their latest campaign – Kal Ka Reality Check. Designed to resonate with individuals aged 23 to 45 and beyond, this campaign aims to catalyse a paradigm shift in the way individuals approach securing their dream retirement.
The dream of a perfect retirement is often unclear, and people tend to overlook crucial factors like inflation in the midst of various financial plans and advisors. This oversight leaves them vulnerable to potential financial challenges. In response, HDFC Life’s – ‘Kal Ka Reality Check’ emerges as more than a campaign; it stands as a guiding light towards realising the dream retirement. The brand, committed to dispelling the fog surrounding retirement planning, provides clarity, guidance, and practical tools for astute financial planning. Embarking on a unique social experiment, HDFC Life aims to empower individuals to confidently realize their retirement dreams. The brand aims to reach about 60M across social media with their campaign.
Under this campaign, HDFC Life has recently unveiled two compelling ad films.
In the first film, ‘Retail Reality’ participants are confronted with dual price tags on everyday goods, revealing the stark contrast between current and future costs. HDFC Life representatives intervene, stressing the crucial need for proactive financial planning, particularly for retirement. The film concludes as participants choose HDFC Life’s insurance policies, solidifying the message of preparing for future expenses.
Link to the film: Kal Ka Reality Check | Social experiment by HDFC Life
The second film, titled ‘Painting the Future’ participants vividly visualize their dream retirements through generative AI, only to be startled as the actual cost falls short. This eye-opening experience underscores the pivotal role of early retirement planning with HDFC Life, leaving a lasting impact on their financial foresight.
Link to the film: Painting The Future | Kal Ka Reality Check – A Social Experiment By HDFC Life
Speaking on this unique campaign, Vishal Subharwal, Chief Marketing Officer & Group Head – Strategy, HDFC Life said, “Retirement planning is an exercise that needs to be done meticulously – taking into consideration every aspect of one’s life,in the future. For example, with increasing age, one needs to factor an increase in expenses especially related to health. One aspect that cannot be ignored is inflation. A retirement plan needs to factor inflation and enable individuals to build a corpus that can sustain them financially in a scenario where costs have gone up manifolds.
Through our campaign, ‘Kal Ka Reality Check,’ we are on a mission to empower individuals to seize control of their retirement aspirations. It’s a call to action—start planning today.”
Speaking on the concept and ideation of the campaign, Rohan Hukeri, Executive Vice President, Mumbai & Delhi – Brand Solutions, Schbang said, “Delving into the concept and ideation of this campaign was an exhilarating journey of creativity and strategic brilliance. At Schbang, we pride ourselves on transforming ideas into immersive experiences that resonate with authenticity. This campaign is a testament to our passion for pushing the boundaries of storytelling, aiming to not just capture attention but also leave a profound imprint on the audience’s psyche.”
