Mumbai, June 18, 2023 – HDFC Mutual Fund is delighted to launch an extension to its investor education and awareness campaign #ZindagiKeLiyeSIP, timed perfectly with Father’s Day. This heartfelt campaign aims to honour the invaluable wisdom passed down by fathers, emphasizing the concept of self-discipline and drawing meaningful parallels between these life lessons and Systematic Investment Plans (SIPs). The campaign’s poignant video captures touching moments shared between fathers and their children, showcasing the fathers’ unwavering commitment to instilling important values that shape their children’s future. It emphasizes that through self-discipline, fathers consistently motivate their children to strive for personal growth and become the best versions of themselves.
The campaign underlines the significance of early beginnings, as it highlights that even small investments made today can yield significant results in the future. Just as father’s teach the long-term gains of perseverance and hard work, our investor education and awareness campaign encourages individuals to adopt a similar mindset when it comes to their financial planning. By starting early and making consistent small investments, individuals can build a strong foundation for a brighter financial future.
Amaresh Jena, Head of Marketing & Digital Business at HDFC Asset Management Co. Ltd, expressed his thoughts on the campaign, stating, “Fathers play a crucial role in imparting valuable life lessons through their unique form of self-discipline. They encourage us to stand on our own feet, face challenges, and grow from them. Just as values are instilled in us from an early stage, investing in SIPs also requires consistent effort and the belief that every small investment contributes to a brighter financial future. We have consistently championed investor education and financial literacy in India.”
With a strong focus on fostering financial inclusion, we firmly believe that investing in mutual funds plays a pivotal role for individuals in achieving their financial goals.
By launching this heart-warming Father’s Day campaign, HDFC Mutual Fund reinforces its commitment to empowering individuals with financial knowledge and promoting the benefits of SIP investments. Through our investor education campaign, #ZindagiKeLiyeSIP, we continue to inspire individuals to make informed financial decisions that will positively shape their lives and their future.
Watch the video here – https://youtu.be/DBUGoK-Kc1A
