As the one-month countdown for 100 Days of Running (HDOR) begins, the World’s Largest Virtual Running Festival revealed its partnership as its Freshness Partner with leading global skin and personal care brand Nivea men “42k Range.”
Distance running is as much about testing one’s physical and mental stamina as it is about encouraging a lifestyle change and raising awareness about one’s health. The origins of the association can be traced back to this underlying feeling.
With its ingenious Silver Ions Technology that eliminates 99.9% of odor-causing bacteria, the Nivea men 42k plans to survive any activity, whether it’s a stroll, a short run, or a marathon.
Nivea men will also implement performance-based competitions among runners to spread the joy of running and take advantage of the country’s largest physical running festival. During the 100-day running festival, a digitally-led campaign to support the association will be introduced, and registered participants will be able to take advantage of exciting deals from the company.
Sachin Killawala, Marketing Director, Nivea India, commented on the partnership by saying that the partnership with HDOR is a full strategic step from Nivea because they will exploit this great opportunity to provide a stronger product recognition through their latest Nivea men 42k range by engaging with the right TG quite personally.
In its 7th edition, 100 Days of Running, founded by running enthusiasts Tanvir Kazmi and Mayank Gupta in 2015, has firmly established itself as thought leaders in the world of Virtual Events.
Chandan Khanna, Co-Founder of HDOR, expressed his delight at their first collaboration with Nivea men, saying that they are honored to welcome Nivea men on board as their Freshness Partner. The fact that such a prestigious brand believes in and supports its vision demonstrates HDOR’s rising popularity. He mentioned that they are certain that this is just the beginning of exciting times ahead.
The event’s novelty is twofold: first, a highly significant immersed consumer; second, a 150+ day-active interaction process starting with event registration and ending with post-event celebration.
According to Vipin Nambiar, Business Consultant at HDOR, “the importance of this captive audience can be leveraged with individualized campaign talk and a variety of resources that can not only catch the mindset of runners but also attract newer audiences.”
To take part in 100 Days of Running, participants must run (or walk) a minimum of 2 kilometers per day for 100 days. Since this is a virtual task, participants can complete it whenever and wherever they want. In addition to a running competition, the event encourages participants to make a positive difference and effect social change by donating money to charity.
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