Wondrlab, India’s largest platform-first creative martech start-up, assisted HealthifyMe in developing their new year campaign, ‘It’s time to Healthify.’The film smoothly brings the brand concept to life in a fun and engaging way.
The film tells the lives of a variety of people, including Sara and regular customers who have chosen HealthifyMe to help them achieve their goals. The film is a montage of real-life events and motivations for people to Healthify. Regardless of their purpose, the campaign urges consumers to visit HealthifyMe.
Everything is available on the platform. The campaign was launched on television, digital, social media, radio, print, billboards, and the app.
As a follow-up to the campaign, individual user testimonial videos will be released.
“When we researched data, we realized that no one healthifies or loses weight solely to be healthy – there’s always a broader aim or motivation,” Amit Akali, Co-founder, and Chief Creative Officer, Wondrlab, said of the campaign.
Everyone understands they should be healthy, but they don’t do anything about it until something prompts and inspires them. It could be a diagnosis of an illness such as diabetes or PCOS, an imminent wedding, or a desire to be a more active father, or anything else.
We chose to share actual tales of real people who lost weight, talk about why they did it, and share their incredible healthify transformation stories to motivate others to healthify.
We found the most honest person imaginable in Sara Ali Khan, someone who has gone through an inspiring transformation journey herself, to introduce us to these real clients and walk us through their inspiring accomplishments.
Bringing to life how HealthifyMe’s unique features, such as the calorie counter, step tracker, coaches, and experts, can work together to help you achieve your goals.
“New Year is a crucial time for us – when most people pledge to healthify themselves,” said Tushar Vashisht, Founder of HealthifyMe.We were ecstatic when we realized that everyone is healthy for a reason.
Our business is built on transparency, so we wanted to highlight the lives and transformations of genuine customers, this time bringing to life their reasons for wanting to get healthy, in the hopes of motivating others to do the same.
The app enables users to make a significant improvement in their fitness levels, which has a positive impact on their daily life. That is something we have attempted to reflect on. The film conveys the message that consumers may easily keep healthy and fit.
Fitness is not a chore, but rather a pleasurable experience. It’s not difficult, but it can be done.
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