The precious jewellery brand partnered with designer Rahul Mishra
to present a creative expression of Indian savoir-faire
PARIS, July 5, 2022 – Indian luxury maison Her Story, known for crafting meaningful jewels inspired by the perspectives of modern women, made a sparkling appearance on the ramp for designer Rahul Mishra’s Couture Fall show on July 4, 2022, at Paris Haute Couture Week.
“Our collaboration with Her Story came together rather effortlessly, given their impeccable craftsmanship and refined sense of design,” says designer, Rahul Mishra. “I am particularly impressed by how functional and easy the jewels are in their eventual expression of design, which carries a strong appeal for the Rahul Mishra woman. It’s a special moment of celebration, of being rooted in India with a contemporary global outlook.”
Falguni S Kapadia – Brand Head, Marketing & Strategy, Her Story, adds, “This collaboration was a natural fit for us, given that Rahul Mishra is not only a brand that we personally love but also one that seamlessly marries traditional Indian craftsmanship with modern conceptual design. We are excited to have taken our vision to the world stage and brought stories of the modern woman to life at Paris Haute Couture Week.”
The precious handcrafted jewels – each designed to symbolically capture facets of a woman’s personality – were seen with the Rahul Mishra Couture Fall 2022 collection in a beautiful display of artisanship and conceptual design thinking.
