India’s Fashion Hub -fbb introduced its first-ever style rap tune recently. With foot-tapping beats and unique lyrics, the film is set to be launched throughout the brand’s social media accounts.
fbb has leveraged the strength of tune and track to hook up with the youngsters for showcasing the brand’s contemporary ethnic and elegant fashion wear collection.
fbb, had launched a new collection for this festive season. The new range has incorporated something for everyone – Kurtis, jackets, palazzos, tunics, kurtas, and dresses. Along with this, the campaign ‘Celebrate in Style’ also revolves around social media.
The collection includes a variety of clothing that combines traditional ethnicity with contemporary patterns.
This first-of-its type festive style tune’s lyrics and the upbeat tune is ready to motive a thrilling uproar amongst followers and clients who can take part withinside the online contest to win interesting prizes. Keeping the marketing campaign engagement-based, the edgy rap composition is focused to captivate more youthful audiences.
This interesting campaign is a mixture of brand-led and influencer-led engagement-orientated advertising and marketing in collaboration with NDMPL.
fbb’s has additionally roped in actress Sonnali Seygall and famous dancer Aadil Khan to recreate their variations of the rap song. Other influencers encompass Naina Singh and Abhishek Varma, who’re popular TV personalities.
Speaking about this rap song, Pawan Sarda, CMO – Digital, Marketing & E-commerce, Future Group said that fbb constantly aspires to seize the fun, lively, and expressive vibes of its young customers in style and encourage the following fashion amongst their customers.
She also said that, fashion, like a song, is an expression of a celebratory mood. It is fluid and evokes and similar to what a true song does. Hence, the subsequent best component for them was to combine present-day rap music in the advent of their present-day festive style collections.
Fbb India on Instagram says to “Shake it and groooove to the beats of our first-ever festive #RapSong.” The visuals of the song portray youth in the trendy collections tagged #CelebrateInStyle –for this festive season.
There is an offer too, attractive enough to capture more customers. Fbb hails people to dance to the beat of their festive rap song by making a remix with the audio on their reel and further popularizing it.
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